Hi-I'm Christine Perfetti

Pioneering Research Methods and Interventions for Business and Social Impact

I am a behavioral and social researcher who has dedicated my career to understanding what makes people tick: what drives and motivates their actions and decisions. I’ve spent over 20 years refining my qualitative and quantitative research practices to understand people’s challenges and design interventions to solve them in the right way.

In 2008, I founded the market and UX research consultancy, Perfetti Media, to establish research and discovery programs for growth-stage product companies and nonprofits.

When I became a mom, I began to investigate avenues for research that could lead to social good. As part of that mission, I established the donor and fundraiser research programs for GoFundMe, the crowdfunding platform. My focus is on developing research approaches and designing interventions to deliver better product experiences, increase charitable giving, boost civic engagement, and close the gender gap.

Deliver Better

Increase Charitable

Boost Civic

Close the
Gender Gap

Trusted By My Clients

Harvard Business School
Penn Medicine
Curriculum Associates
Harvard Business Review
Hoosier Victory Alliance

Building Strategic User Research Programs

Deliver Better Products Through High-Impact UX and Market Research

Do your teams struggle to choose which opportunities to place big bets and which to say ‘no’ to? Are you missing the breakthrough insights to shape a strategy driven by evidence instead of gut instincts?

Through consulting and fractional engagements, I establish and transform market and UX research programs for growth-stage product companies and nonprofits. 

Research and Discovery to connect insights to action: Understanding your users and customers is only the first step. You’ll also need to understand your teams to influence decisions across the organization.

Product Visioning to set a strategy driven by evidence: I created and facilitate the Product Visioning Workshop, a team-centric, collaborative approach to shape a breakthrough product direction.

Perfetti Media
What Mothers Want research project

Closing the Gender Gap

Current Research Project: Improving the Lives of Moms

After conducting hundreds of one-one-one interviews with mothers, I have identified the most challenging stages of motherhood as identified by the women currently in the throes of each stage.

The goal of the What Mothers Want research initiative is to deeply understand how mothers have addressed their biggest challenges to provide best practices and interventions to support mothers at all stages of their parenting journey.

What Mothers Want project initiative

Boosting Civic Engagement

Innovative Relational Research Approach to Understand Voter and Constituent Preferences

Political polling is broken. The process of understanding voter and constituent preferences through polling data is limited at best, and inaccurate and misleading at worst.

I partner with nonprofits and social welfare and advocacy organizations, including the Hoosier Victory Alliance, to establish accurate and robust research approaches to understand the needs and concerns of U.S. citizens.

Through a combination of in-depth peer to peer qualitative interviews and attitudinal surveys, we provide a deep, holistic view of the voter segments and provide strategic recommendations to increase engagement.

Voter research process

Increasing Charitable Giving:
The Donor Lifecycle Model

The Common Life Experiences that Drive Giving Behavior

I have conducted research with thousands of donors to establish the Donor Lifecycle Model to understand Charitable Giving behavior from their perspective. Through this large-scale research study, I have identified the patterns of donor life experiences that highly correlate with increased giving behavior.

The Donor Lifecycle
Christine Perfetti

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4532 Cherry Hill Road, Arlington VA 22207