Hi-I'm Christine Perfetti

Researcher, Problem Solver, Founder, and Mom

I am a behavioral and social researcher who has dedicated my career to understanding what makes people tick: what drives and motivates their actions and decisions. I’ve spent over 20 years refining my qualitative and quantitative research practices to understand people’s challenges and design interventions to solve them in the right way.

I founded the user and customer research agency, Perfetti Media, with the goal of discovering insights and designing product solutions to tackle user problems and achieve business results.

When I became a mom, I began to investigate avenues for research that could lead to social good. As part of that charter, I established the donor and fundraiser research programs for GoFundMe, the social fundraising platform.

To uncover opportunities to close the gender gap, I founded the What Mothers Want research initiative. To boost civic engagement, I established innovative methods to move beyond polling data to understand voter goals and drivers. To increase compassion, empathy, and giving behavior, I have investigated the life experiences that contribute to increased Charitable Giving by donors over time.

Linkedin Twitter

Trusted By My Clients

Harvard Business School
GoFundMe
Penn Medicine
Udemy
BlueJeans
Localytics
Curriculum Associates
TuneIn
Harvard Business Review
WeSpire
Hoosier Victory Alliance
Christine Perfetti coached our team of product managers, data analysts, engineers, marketers, and designers to establish a research competency across GoFundMe. Perfetti Media's research insights were instrumental in driving our product strategy and roadmap planning initiatives. A customer-centric approach to product planning is now core to our business and product strategy.
Daniel CoxVP Product, GoFundMe
Christine Perfetti is fantastic. She immediately gained our trust and respect through her approach to research and product visioning. Christine brought with her real expertise in research methods, design thinking and lean experimentation processes. This rigor brought much-needed structure and delivered measurable results to Harvard Business Review.
Eric HellwegManaging Director, Harvard Business Review
Christine Perfetti built an incredible workshop format to generate ideas and align teams towards a breakthrough product vision. I would highly encourage anyone looking to improve the fit and differentiation of their products to attend and learn the techniques.
Peter GuagentiPresident & CMO, Tabnine
Previous
Next
What Mothers Want research project

Closing the Gender Gap

Current Research Project: Improving the Lives of Moms

After conducting hundreds of one-one-one interviews with mothers, I have identified the most challenging stages of motherhood as identified by the women currently in the throes of each stage.

The goal of the What Mothers Want research initiative is to deeply understand how mothers have addressed their biggest challenges to provide best practices and interventions to support mothers at all stages of their parenting journey.

What Mothers Want project initiative

Civic Engagement: Understanding Voter Motivations

Innovative Mixed Method Research Approaches to Understand Voter and Constituent Preferences

Political polling is broken. The process of understanding voters’ and constituents’ preferences through polling data is limited at best, and inaccurate and misleading at worst.

I partner with nonprofits and social welfare and advocacy organizations, including the Hoosier Victory Alliance, to establish accurate and robust research approaches to understand the needs and concerns of U.S. citizens.

Through a combination of in-depth qualitative interviews, attitudinal surveys, and voter file data analysis, we provide a deep, holistic view of the voter segments.

Voter research process

Giving: Drivers of Donor Philanthropy

The Common Life Experiences that Drive Giving Behavior

I have conducted research with thousands of donors to establish the Donor Lifecycle Model to understand Charitable Giving behavior from their perspective.

Through this large-scale research study, I have identified life patterns of donor life experiences that highly correlate with increased giving behavior.

The Donor Lifecycle

Perfetti Media

User and Customer Research Agency

At Perfetti Media, we establish research programs for growth-stage companies and nonprofits. My training and consulting services focus on three pillars for success:

Research and Discovery to connect insights to action: Understanding your users and customers is only the first step. You’ll also need to understand your teams to influence decisions across the organization.

The Product Visioning Workshop to set a strategy driven by evidence: I created and facilitate the Product Visioning Workshop, a team-centric, collaborative approach to prioritize ideas and shape a breakthrough product direction.

Strategic Rallying to boost team productivity and morale: I coach and train leaders and employees to apply a team-centric lens throughout all stages of the product process.

Perfetti Media
Christine Perfetti

Let's Start a
Conversation

Contact me

Contact

info@perfettimedia.com

4532 Cherry Hill Road, Arlington VA 22207